Making a good Airbnb title comes down to proximity to landmarks, a standout amenity, a unique offering or a combination of any of those.
After the photo, your Airbnb title is the first thing a potential guest sees and you need to capture their attention in less than 1 second.
To stand out from all the other listings, you need to emphasize what’s unique about your Airbnb, what benefits it provides to potential guests and its standout features.
Below I’ve compiled a list of examples of catchy Airbnb titles that you can use and adjust for your own listing.
If you need ideas to help you think about what features you should be including in your titles, I’m also including the best words to include and ones to avoid.
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Catchy Airbnb Titles Examples & Ideas
The most successful Airbnb titles highlight either proximity to a landmark or a standout feature or amenity.
Depending on your location, you could also identify your intended audience in your title.
Use these 15 title formulas and adjust them with your specific information.
A Quiet Corner in the Heart of [Paris]
[Eiffel Tower] is IN your living Room
Balcony View of [Eiffel Tower] from Your Bed
Close to [Eiffel Tower], Subway & Shops
5 minute walk to [LANDMARK]
Suite Close to [Airport] with [Free Parking]
Sweeping View of the [Vineyard] from Your Balcony
5 Min Walk to [Stadium]
One Mile from {Disneyland]
Best View in Town + [amenity]
2 Blocks from [Beach] + [Pet Friendly]
[Amenity] + We speak (add in additional language)
Walkable & Safe Neighborhood + [amenity]
[Name of] District + Views from [Huge Patio]
Perfect for [Honeymoon/Bachelorette Parties] (names your audience in title)
Best Features or Amenities to Highlight in Your Airbnb Title
Here’s a list of the most popular types of features and amenities guests look for in an Airbnb stay.
- Penthouse
- Terrace
- Rooftop
- Patio
- Pet-friendly
- Villa
- Hot Tub
- Sauna
- Heated floors
- Pool
- Heated Pool
- Garden
- Cottage
- Treehouse
- Tiny House
- Cabin
- Separate entrance
- A-frame
- Tourist zone
- Tourist area
- Downtown
- Parking
- Private entrance
- Self contained
Best Adjectives & Descriptor Words for Catchy Airbnb Titles
- Panoramic Views
- New
- Fully renovated
- Airy
- Vintage
- Bohemian
- Private
- Hidden
- Romantic
- Exclusive
- Premium
- Rare
- New
- Traditional
- Historic
- Lakeside
- Lakefront
- Oceanfront
- Beachfront
- Riverfront
- Newly renovated
- Retreat
- Includes (bikes, coffee, breakfast items, luxury toiletries, etc)
- Surrounded by
- Ultra fast WiFi
Things to Avoid in Your Airbnb Titles
Since you only have 50 characters to use in your Airbnb title, don’t waste this precious space on words that mean nothing to a potential guest.
- Lovely
- Beautiful
- Wonderful
- Comfortable
- Spacious
- Amazing
- Nice
- Convenient
- Stylish
5 Tips for Coming Up With Catchy Airbnb Titles
Focus on Location or Events
Think about why someone might come across your listing. It’s because they’re searching the geographic area.
What are the reasons someone might be visiting the area?
Is it for tourism purposes?
Medical tourism?
Visiting friends and family?
Business travel?
Or is there a major upcoming event like a concert or a sports event?
If it’s for tourism, medical reasons, event reasons or business reasons, think about listing what your Airbnb is close in proximity to. Here are some examples:
- 5 Minute Walk to Eiffel Tower
- Across the Street from Hospital
- Easy Access to Conference Center
- Easy Uber Ride from Stadium
Standout Amenities
If you have unique amenities, clearly state these to stand out from the competition.
Think about things like private terraces, a garden guests can pick their own vegetables from, rooftop pool, a sauna, indoor hot tub, solarium.
The Feel or Vibe You’re Going For
You can also think about your specific type of audience that you want to attract.
Families? Couples on a honeymoon? Single business travelers? Bachelorette groups?
Once you’ve identified your specific audience, you can tailor your title to attract these types of people.
For example:
- Secluded, private and romantic would draw couples
- A large yard or playroom would appeal to families
- Instagram-worthy would attract bachelorette parties
Analyze Your Competition
Take a look at the 10 listings in your area that directly compete with you.
You can determine this by the places that have similar amenities and are in a similar neighborhood.
Read the titles of the listings that have the most bookings and write down all the words that stand out to you.
Use this list to brainstorm similar, but better keywords for your listing.
Don’t Use Capital Letters
Using all caps just takes up too much unnecessary space.
You’ll have a better chance of attracting attention using something that’s unique about your property compared to using capital letters.